Commercial Modeling for Today's Consumer: How to Utilize Commercial Print Models to Boost Brand Appeal
Commercial print modeling and editorial modeling are often placed in the same category, but here at EFMM, we distinguish between the two. Commercial print does not mean television commercials. In modeling, the term refers to a brand targeting a specific market demographic. That is to say, commercial print is content intended to appeal to a consumer profile who will buy the products being showcased. It could be an image of a model enjoying a popular beverage, sporting a specific brand of prescription lenses, or one of many other common and popular product brands. Commercial print usually casts a wide net in terms of the audience to which it is meant to appeal. As such, it is a very important advertising medium for businesses of all kinds.
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